Influencer marketing is one of the hottest trends in Digital Marketing, and for good reason – it has the potential to reach huge numbers of people and bring great results. In this article, we will take a look at 7 key influencer marketing trends that every marketer should be aware of so that they can maximize their success when engaging with influencers.
Influencer Marketing: A Brief Overview
As digital marketing continues to evolve, so does the landscape of influencer marketing. In order to stay ahead of the curve, marketers need to be aware of the latest trends in this ever-changing field.
Here are four influencer marketing trends every marketer needs to know:
1. Increased use of micro-influencers
As the name suggests, micro-influencers are social media users with a relatively small but engaged following. Due to their smaller audience size, they typically charge less for sponsorships and endorsements than macro-influencers (social media users with millions of followers).
Despite their smaller reach, micro-influencers are often more effective at driving conversions than macro-influencers because they have a higher engagement rate with their followers and are perceived as more relatable and trustworthy.
2. Rise of nano-influencers
Nano-influencers are social media users with even smaller followings than micro-influencers (usually between 1,000 and 5,000 followers). Like micro-influencers, they are usually more relatable and trustworthy than macro-influencers and have a higher engagement rate with their followers.
Due to their smaller reach, nano-influencers typically charge even less for sponsorships and endorsements than micro- or macro-influencers. However, they can still be very effective at driving conversions if used strategically.
Why Influencer Marketing Works
There are a number of reasons why influencer marketing has become such a popular marketing strategy in recent years. First and foremost, social media platforms have given rise to a new breed of celebrity – the social media influencer. These are people with large followings who have built up a personal brand online and who have the ability to influence their followers in a way that traditional celebrities do not.
What this means for marketers is that there is now a way to reach out to potential customers through someone they already trust and admire. In many cases, an influencer’s endorsement can be more powerful than a traditional advertisement, as it feels more personal and relatable.
Furthermore, influencer marketing allows businesses to target specific demographics much more effectively than other marketing channels. By working with an influencer who appeals to your target audience, you can ensure that your message is seen by the right people.
Finally, influencer marketing is highly measurable, so you can track exactly how effective your campaigns are and adjust your strategies accordingly. All of these factors make influencer marketing an increasingly attractive option for businesses of all sizes.
Building Trust and Credibility with Influencer Marketing
People are more likely to buy from brands that they trust. In fact, 84% of consumers say they would only purchase items from a brand that they trust. Trust is built through transparency, authenticity, and consistent messaging.
Influencer Marketing can be an effective way to build trust and credibility with your target audience. When done correctly, influencer marketing can help you connect with your audience in a more personal and relatable way.
When selecting influencers to work with, be sure to choose those who align with your brand values and who have a positive reputation within your industry. The content that they create should be high-quality and relevant to your target audience.
Working with influencers can help you build trust and credibility with your target audience quickly and effectively. Keep these tips in mind as you develop your influencer marketing strategy.
The Influencer Toolkit
As an influencer, you have the ability to reach a large audience and drive awareness for your brand or products. But, with great power comes great responsibility. As an influencer, it’s important that you are strategic in your approach and only promote products or brands that you truly believe in.
To help you be the best influencer possible, we’ve put together an Influencer Toolkit. This toolkit includes everything from tips on how to find the right products or brands to partner with, to advice on creating impactful content.
We encourage you to bookmark this page and reference it whenever you need a little inspiration or guidance as you continue on your influencer journey.
Creating a Strategy for Your Campaign
As we move into 2020, it’s important for marketers to be aware of the latest trends in influencer marketing so they can create strategies that will be effective for their campaigns. Here are four influencer marketing trends that every marketer needs to know:
1. Increased Focus on ROI
There is an increased focus on ROI when it comes to influencer marketing. Marketers want to know that their investment is paying off, and they are looking for ways to measure the return on their investment. This means that influencers need to be able to show how their work is impacting the bottom line of the businesses they are working with.
2. Greater Transparency
There is a greater demand for transparency when it comes to influencer marketing. Influencers need to be upfront about whom they are working with and what kind of compensation they are receiving. They also need to disclose any relationships they have with the brands they are promoting.
3. More Creative Approaches
As the industry continues to mature, we are seeing more creative approaches to influencer marketing. This includes things like micro-influencers, nano-influencers, and even using AI to identify potential influencers. Marketers are also getting more creative with their use of video and other content formats.
4. Increased Regulation
As influencer marketing becomes more mainstream, there is an increased push for regulation. The Federal Trade Commission has already issued guidelines for influencers,
Utilizing the Right Social Media Channels
There are a lot of social media channels out there, and it can be tough to decide which ones to use for your business. Here are some things to consider when choosing the right social media channels for your influencer marketing campaign:
1. Who is your target audience?
Make sure you choose social media channels that your target audience is using. There’s no point in using a channel that they don’t even know exists.
2. What kind of content do you want to share?
Some social media channels are better for certain types of content than others. For example, if you want to share a lot of visuals, then Instagram would be a good choice. If you want to share mostly written content, then Twitter would be a better option.
3. How much time do you have to dedicate to social media?
Some social media platforms require more time and effort than others. If you only have limited time to dedicate to social media, then choose a platform that is relatively easy to use and doesn’t require too much time investment.
4. What is your budget?
Some social media platforms are free to use while others require paid advertising or sponsorships. Make sure you factor in your budget when choosing which platforms to use.
Influencer marketing is a powerful tool for marketers if used correctly. By staying up to date with the latest trends in influencer marketing, you will be able to make the most out of your campaigns and reach more people than ever before. We hope that our list of 7 influencer marketing trends has given you some insight into how best to leverage this invaluable resource and build successful relationships with influential customers that can drive real results for your business.